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Posts Tagged ‘online shopping’

Consumers Shift to Online Shopping: What Does It Mean? How Do We Measure It?

Posted by Larry Doyle on May 5th, 2011 8:58 AM |

With gasoline prices running upwards of $4.00-4.50/gallon, we should not be surprised that consumers are changing behaviors. How so? Let’s go online. In fact that is exactly what more and more consumers are doing as the Financial Times highlights, High Petrol Prices Fuel Jump in Online Shopping,

Online shopping grew by its fastest rate in nearly four years in the US last month as rising fuel prices prompted Americans to cut trips to malls and buy on the internet instead, according to MasterCard Advisors.

US consumers spent $13.8bn online last month, a 19.2 per cent jump from April last year, according to the SpendingPulse survey, which is based on spending on MasterCard credit cards and estimates of other forms of payment.

The increase is likely to outpace sales growth at bricks-and-mortar stores, due to be released on Thursday. The consensus of economists’ forecasts is that sales at stores open a year or more rose 7.7 per cent in April.

While consumer behavior changes, are we supposed to blindly accept the traditional methods of capturing and measuring retail purchases? Why should we be so archaic in this day and age? Why should we be so trusting of entities which will “tell us what they think we need to hear” and sugarcoat it in the process.  (more…)

Thank You, Readers

Posted by Larry Doyle on January 25th, 2010 8:37 PM |

I’d like to thank those of you who make purchases through the links we provide in the sidebars here at Sense on Cents.  These purchases help defray the cost of running this blog.

A few months ago, the increasing traffic (that’s a good thing) at SoC warranted an upgrade to a dedicated server. Although the upgrade drastically increased the overhead cost to maintain this blog, I couldn’t be happier with the speedy performance of the page loads . . . and I hope you are, too.

So, to all of you (FYI . . I don’t know who “you” are because purchases are totally anonymous) who help to defray these costs by utilizing the advertising links, I thank you very much.

I hope you enjoy navigating the links while you navigate Sense on Cents.

LD

Shop Till You Drop

Posted by Larry Doyle on November 27th, 2009 10:23 AM |

The idea of people flocking to shopping malls in the wee hours on the Friday after Thanksgiving always baffled me. To this male’s mind, just thinking about the shopping experience is unsettling. Going up and down the parking lot lanes looking for spot, darting in and out of different stores, dealing with impatient, if not rude, individuals. These activities are deemed to be enjoyable?

I define a successful shopping experience as how quickly I can get in and out of a store.

Having broached this topic with my beloved year after year, she finally simplified it by comparing the shopping experience for those who love to shop to the football experience for those who love football. In thinking of it from that standpoint, I gained a fuller appreciation. Getting to the stadium early to tailgate. Dealing with the crowds entering and exiting the stadium. The ebb and flow of the game as your team gains and loses momentum. Okay, now I get it. (more…)






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