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Posts Tagged ‘measuring online spending’

Consumers Shift to Online Shopping: What Does It Mean? How Do We Measure It?

Posted by Larry Doyle on May 5th, 2011 8:58 AM |

With gasoline prices running upwards of $4.00-4.50/gallon, we should not be surprised that consumers are changing behaviors. How so? Let’s go online. In fact that is exactly what more and more consumers are doing as the Financial Times highlights, High Petrol Prices Fuel Jump in Online Shopping,

Online shopping grew by its fastest rate in nearly four years in the US last month as rising fuel prices prompted Americans to cut trips to malls and buy on the internet instead, according to MasterCard Advisors.

US consumers spent $13.8bn online last month, a 19.2 per cent jump from April last year, according to the SpendingPulse survey, which is based on spending on MasterCard credit cards and estimates of other forms of payment.

The increase is likely to outpace sales growth at bricks-and-mortar stores, due to be released on Thursday. The consensus of economists’ forecasts is that sales at stores open a year or more rose 7.7 per cent in April.

While consumer behavior changes, are we supposed to blindly accept the traditional methods of capturing and measuring retail purchases? Why should we be so archaic in this day and age? Why should we be so trusting of entities which will “tell us what they think we need to hear” and sugarcoat it in the process.  (more…)






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