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Posts Tagged ‘spending on technology research and development marketing and advertising’

Duke/CFO Survey: Good News and Bad News

Posted by Larry Doyle on March 4th, 2010 10:01 AM |

What can we learn from those who sign the checks at over a thousand companies around our country? Let’s review a synopsis of a recently released Duke University CFO Survey. This analysis, On the Mend, is presented by CFO Magazine:

At last, some good news. For the first time in more than a year, finance chiefs expect double-digit growth in earnings and significant growth in capital spending over the next 12 months, according to the Duke University/CFOMagazine Global Business Outlook Survey for the first quarter of 2010. Finance chiefs are also loosening the reins on technology spending, research and development spending, and marketing and advertising spending.

The welcome news doesn’t come without a few troubling reservations, however. (more…)






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