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HomeComparing Holiday Sales: 2008 vs 2012 . . .
Posted by Larry Doyle on January 3rd, 2013 10:38 AM |
Did Santa’s pack look a little light this year?
Is it just me or do you also seem to think that many analysts are quick to dismiss the fact that Santa’s pack (i.e overall holiday sales) was decidedly light this year? Well, overall holiday sales are projected to have risen a disappointingly .7% year over year.
While sales may have risen, why is it that little focus is put on total sales revenue comparative analysis? With ‘discounting’ now a core part of our economy, comparing total sales revenue is a topic not often discussed. That said, let’s navigate and instead of merely comparing holiday sales in 2012 vs 2011, let’s go back and compare sales in 2012 vs 2008. Why 2008? (more…)
